Popmenu is a fast-growing, venture-backed SaaS company dedicated to continually developing technology solutions to support independent restaurant owners. These illustrations were a simplified visualization of key features of our platform and marked the general direction we were heading with further updates and interface changes.
In the early days of Popmenu, time didn't always allow thorough explorations of visual identity and brand expression. We needed to explore a visual style that remained both respectable and still felt relatable.
In early 2020 (pre-pandemic), we hired our first marketing directors, both of whom were eager to explore and freshen up our brand identity and messaging.
Having to wear many hats, as the only in-house designer, I worked closely with the marketing team to begin exploring some possible directions and a framework for developing further assets. The team stuck with the style for a couple of years, but now have a full marketing and design team that has taken it to a whole new level. These illustrations were able to serve their purpose at the time and were a pleasure to create.
Consumer Experience
Restaurant Dashboard
Restaurant Item Management
Restaurant Social Posting
Consumer Item Card