This project focused on creating exploration and visualization concepts for on-site digital menus. The goal was to provide clients with a library of customizable templates tailored to their brand settings. These templates were designed to seamlessly integrate with existing workflows, offering the same simplicity and efficiency as managing web and print menus. The result aimed to bridge branding, usability, and functionality for a cohesive client experience.
On-site digital menus were a growing need for clients, but existing solutions lacked flexibility and consistency with brand identities. Clients required templates that reflected their unique settings while maintaining ease of use. Managing these menus alongside web and print options posed challenges, often leading to inefficiencies and visual disparities. A scalable and user-friendly solution was needed to streamline this process while reinforcing brand alignment.
We focused on understanding client pain points through research and feedback sessions, identifying key requirements for usability and customization. Using a modular design system, we developed versatile templates that adapted to diverse brand aesthetics and were easy to manage across platforms. The design approach prioritized consistency with web and print menus, ensuring familiarity and reducing learning curves. Rapid prototyping and client testing ensured alignment with their expectations.
The final concepts provided clients with a robust set of customizable templates that seamlessly integrated with their existing menu management tools. These templates maintained brand consistency across on-site, web, and print formats, enhancing usability and reducing management overhead. The scalable solution empowered clients to efficiently update their menus, creating a unified experience that reinforced their brand presence both digitally and physically.