Part of a presentation given at our company kickoff in 2021. A storytelling journey from the perspective of 3 very different guests.
We discovered, through discussions with countless restaurant owners, that not every guest had the same expectations or level of comfort with using technology during their experience with the restaurant. The big question we wanted to explore was "How can we help restaurants ensure that each guest— no matter their level of technical expertise—has a great experience and ultimately becomes a follower?"
Exploring the guest journey from the perspective of three distinct guests. Prototype created with Adobe XD
Table describing the actions of each guest archetype through the entire experience and journey
Sample screen with illustrative UI example
In the beginning, there is chaos! And a lot of questions. These were some of the early ideation sketches