Creative Works by Jasen Swafford

Overview

This project captures early redesign concepts I led as UX Lead at Popmenu, emphasizing usability and design innovation. The screenshots highlight essential platform features: detailed reporting and guidance, intuitive menu management, seamless asset creation, and streamlined communication tools. These updates were crafted to address real client pain points while introducing a modern design system that prioritized consistency, accessibility, and scalability. By applying user-centered design principles, the redesign not only enhanced functionality but also established a strong visual identity, laying the groundwork for a more cohesive and future-ready platform.

Problem

Popmenu’s initial platform, built with Bootstrap in 2016, struggled to scale as new features were added. By 2018, the lack of a unified design system and inconsistent user flows made navigation cumbersome for clients, affecting usability and client satisfaction. The platform's growing complexity highlighted the need for a holistic approach to simplify workflows, create visual and functional consistency, and align the product experience with the company’s expanding vision. This redesign was critical for improving usability, driving client engagement, and establishing Popmenu as a competitive solution in the industry.

Approach

The redesign process was rooted in user-centered design and collaboration. We conducted extensive research, gathering feedback from hundreds of clients and consulting cross-functional teams, including support, sales, and product. Through user interviews, journey mapping, and usability audits, we identified key pain points and opportunities for improvement. The design focused on creating a scalable navigation structure, intuitive page layouts, and a clean, modern visual language. To future-proof the platform, we designed for a web-first experience optimized for large tablets (1366x768), with considerations for future native app development. Our iterative process incorporated wireframing, prototyping, and user testing to ensure alignment with client needs.

Solution

The redesign delivered a streamlined, intuitive platform that significantly improved the user experience and reduced client support inquiries. A consistent design system and simplified navigation enhanced usability and reinforced Popmenu’s brand identity. These improvements were validated by measurable outcomes, including securing two rounds of funding and achieving exponential client growth—from a few to thousands. The project showcased the value of user-centered design, collaboration, and scalability, positioning Popmenu as a leader in restaurant technology and demonstrating the impact of thoughtful UX design on business success.

View Live Example

The initial idea for an actionable dashboard with insight into performance and next steps

A re-imagined view for managing your items (dishes) with list view and item details

First concept for a revised Print Center, which would allow users to visually lay out their print menus using data from their system.

Concept for a communication queue where campaigns of any type can be added to the schedule, edited, and viewed all in one place.

First Concept for a Visual Email Template builder, with drag and drop sections

Popmenu: Restaurant Admin UI Redesign 2018

Overview

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