This project explored an early concept for building, launching, and monitoring social media ads directly within the Popmenu platform. The goal was to empower restaurant owners and admins to seamlessly create social ads while leveraging the existing menu data and stats in their accounts. The concept also served Popmenu’s internal Concierge team, who managed ads for clients, by providing tools for efficient ad creation, visualization, and performance tracking.
Popmenu's growing communication toolset lacked an integrated solution for social media advertising. Restaurant owners and admins had to manage social ads outside the platform, making it difficult to utilize their menu data, performance metrics, and branding resources. This gap led to inefficiencies and missed opportunities for leveraging existing tools and data. A consolidated solution was needed to simplify the process and unify the user experience across platforms.
The solution was designed to address two user groups: clients managing their own ads and Popmenu’s Concierge team handling ads for clients. Research and feedback informed the design of tools for creating visually compelling ads, linking them to menu data, and tracking performance in real-time. We prioritized a streamlined workflow for ad creation and publication, focusing on usability and scalability. Early development centered on publishing to Facebook, with plans to expand to other platforms over time.
The integrated tools allowed users to create, publish, and monitor social media ads directly within the Popmenu platform. Ads could be linked to menu items and data, enhancing their relevance and appeal. Initial functionality focused on publishing to Facebook, with future plans for smarter ad creation and reporting on ROI. This early concept improved efficiency for restaurant owners and internal teams, laying the foundation for a unified advertising and performance monitoring solution.
Ad creation UI, with live preview
Management and performance reporting for Live ads. This was a forward-thinking screen, showing the overall ROI impact of the ad
Brainstorm session, identifying feature requirements, hazards and goals
Screenshot of Prototype created in Adobe XD