Early concept for building social ads, launching, and monitoring performance
As Popmenu's communication toolset grew, we aimed to consolidate creation and publication to every platform: social, web, and email. The process of creating social media ads seemed to live entirely outside the platform, so users weren't able to easily utilize the menu data and stats already stored in their Popmenu account.
We needed to create a solution that served two user bases: restaurant owners/admins who were creating their own social ads, and our own internal Concierge team, who was creating ads on behalf of clients in the Concierge program. They needed a way to easily create the ads, visualize them, and get real time feedback on the ads' performance.
We were able to integrate a full suite of creation, publication, and monitoring tools directly into the my.popmenu platform, allowing users to quickly link to dishes and data in the platform, publish the ads to Facebook (Instagram was tricky at the time), and see how the ad performed. The early focus was simply on creating and launching the ads, with the eventual goal of smart ad creation and reporting on overall ROI
Ad creation UI, with live preview
Management and performance reporting for Live ads. This was a forward-thinking screen, showing the overall ROI impact of the ad
Brainstorm session, identifying feature requirements, hazards and goals
Screenshot of Prototype created in Adobe XD